Is PLM Destin to Collide with Social Media?
January 12, 2012
Companies are clamoring to reach millions, if not billions, through Facebook, Twitter, LinkedIn and their counterparts. However, there is a debate (probably on Twitter) as to how product lifecycle management (PLM) and social media fit together. The To-Increase Blog takes a look at “PLM Integation With (Wait for It…) Social Media Technology.”
The blog, which turns to Siemens’ Social Media in PLM presentation at COFES 2009 as a source, agrees that an airplane will not be designed on Facebook, but there are other social media aspects to take advantage of.
Siemens presentation goes on to discuss the concept of social computing, and how these concepts could apply to product development. For instance:
- A ‘Tweet’ could be equatable to an instant communication of a design challenge
- A ‘comment’ could be equatable to shared, public feedback on design issues or concepts
- A ‘news feed’ could be equatable to progress issues or statuses
Social media and PLM technologies really are very similar. For example, Inforbix’s technological solutions were inspired by a need to connect multiple pieces of data located in different places together. Inforbix’s ability to interconnect data and share it with people throughout the company looks a lot like the social networking structure. PLM and social media have already started to intersect – maybe because they are more similar than people think.
Jennifer Wensink, January 12, 2012
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