Blekko Gets a Makeover

January 19, 2012

According to the Search Engine Watch article “Blekko Gets New User Interface and Ramps Up Auto-Slashing,” Blekko has undergone a massive upgrade. This major upgrade increases their automatic slashtags and they will now cover over 500 content categories. In addition the company will debut a new User Interface (UI). Blekko designed slashtags to provide users with relevant and quality results.

Mike Markson, co-founder and VP of Marketing stated:

Blekko “believes you’re better off as a user not searching the entire internet, but the top sites, because that’s where the quality content resides.

The new UI gives the interface a cleaner look while still providing customers with easy to use and attractive features. One new notable slashtag worth mentioning is /monte. The article uses an interesting comparison “Results using /monte are like a blind taste test. Type in any query – one column is a result from Google, one from Bing, and one from Blekko.” Users can save time by easily scan the lists, weed out the junk, and find what they want. Kind of gives a whole new meaning to “great customer service with a smile.” Yandex has a stake in Blekko and we believe that these two services pose a significant threat to Google in Web search.

April Holmes, January 19, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.