Chomp Takes App Search to the Next Level
January 31, 2012
As the app business is exploding in growth with over a billion app downloads a month a new service has been created by some of the Silicon Valley’s greatest minds and investors. The article, Chomp Leads in App Search During Move to ‘Appification’, on Infotech News, praises the young company for leading the masses in the ‘appification’ of the world.
Chomp, created in 2009, as an answer to the growing problem of app search provides an open source mobile app search for all the apps available to mobile customers on both the iOS and Android OS. Over the last few years as better developers have been incorporated into the company more precise searches are being conducted.
With this technology Chomp is pioneering in search app advertising. Of this new angle on app search the article says,
The new program, which is currently in private beta, allows developers for the first time, to bid on keywords or phrases which will deliver their ads when uses search on those terms within an app search engine. Chomp Search Ads is the only way to match app ads to the most relevant potential customer, resulting in quality ad matching for both the advertiser and the consumer.
As the app industry continues to grow and more and more app developers are making apps available on multiple operating systems the need for the regular Smartphone user to be able to search efficiently increases. Thanks to services like those offered by Chomp we will undoubtedly see an increase in the applications of such technology like the targeted advertising.
Catherine Lamsfuss, January 31, 2012
Sponsored by Pandia.com
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