Facebook in Brazil

February 4, 2012

It is no secret that Facebook is the world’s leading social networking site. But it is not every day that you see it leave competitors in the dust. Read Write Web recently reported on the social networking giant in the article “It Only took One Year for Facebook to Beat Orkut in Brazil.”

According to the article, after being launched in 2004, Orkut quickly became the top social networking site in Brazil and it remained dominant until a few months ago. However, a recent ComScore report showed Facebook steadily increase and eventually beat out Orkut with 36.1 million visitors in December 2011.

Alex Banks, ComScore’s managing director in Brazil said:

Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market.

What changed? maybe globalization has proven to be stronger than Brazilian nationalism?

Jasmine Ashton, February 4, 2011

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2 Responses to “Facebook in Brazil”

Facebook in Brazil | Forex Trade News on February 4th, 2012 8:09 am

[…] ForexNews.com Filed Under: Forex News Tagged With: Brazil, Facebook […]
Jorge Soares on March 23rd, 2012 7:16 am

Jorge procuro amigos
Portugal ou Brasil

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.