How Amazon Could Win the Technology War
February 7, 2012
When we think about the battle between the technology giants, Amazon is not generally one of the titans that comes to mind. However, the recent Search Engine Watch article “How Amazon Is Competing With Apple and Google” sets out to prove us wrong.
According to the article, Amazon is one of the few companies that can match Google in sheer computing power. While the company is often overshadowed, in reality Amazon has created products that could potentially out compete Apple, Google, and Microsoft in key areas of the online media landscape.
The article states:
While Google makes Android tablets and Apple produces the iPad, Amazon has launched the Kindle Fire. While Google has Google Docs storage and Apple has iCloud, Amazon has the Cloud Drive. In the “vs Google” arena, the list keeps going: Google Music competes directly with Amazon MP3, Google Checkout faces Amazon Checkout, and YouTube covers the same territory as Amazon Unbox.
The article also provides an interesting info graphic that shows all of the markets that Amazon is competing with other technology companies in, as well as a headline analysis of why Amazon could come out on top. If we don’t watch out, Amazon could leave these other tech giants in the dust.
Amazon has been one step ahead of Google for a number of years. When Udi Manber quit Amazon for Google, Amazon’s technology unit upped its game. Now Amazon, not Google, seems to have momentum in the battle against Apple.
Jasmine Ashton, February 7, 2012
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