Android App Developers Prepare for Global Expansion

February 11, 2012

Android is a big winner or a potential headache. Here in Harrod’s Creek we just don’t know. The dramatic increase of smartphone and other tablet users over the past couple of years has resulted in the creation of thousands of apps. Read Write Web recently reported on the international smartphone market in the article “There is a Huge Market For iOS & Android Apps Overseas, Report Says.”

According to the article, the mobile analytics company Flurry has been tracking the progression of Android and iOS penetration all over the world. The company has found that despite the fact that the United States is the most mature smartphone market, app developers should consider pursuing emerging markets like China, Korea, and the United Kingdom.

The article states:

Flurry encourages app developers to look overseas for potential growth markets. For instance, in China there are 122 million middle class adults age 15-64 that are not using iOS or Android. In the U.S. that number is 91 million (figuring a 200 million potential smartphone user base or about 60% of the population).

While the U.S. remains a hotbed for testing new apps, be prepared to see global app expansion in 2012. With Android “sort of” open and fragmentation a headache for some developers, can Android crush the annoying iOS and deal a death blow to Microsoft?

Jasmine Ashton, February 11, 2012

Comments

Comments are closed.

Search the site
Subscribe to Beyond Search
Feature archive
News archive

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.