Apps Replacing Middleware for Many Companies

February 17, 2012

Here’s the progression for information access. Ask someone. Use Dialog’s or SDC’s command line interface. Surf the Web. Use an app.

Information Management’s Jim Ericson recently reported on Middleware vendors moving into app development in the article “Apps Overtaking Middleware.”

According to the article, the predicted “suites of heterogeneous software assembling like Transformer robots to tackle the big adversaries of enterprise processing,” have not proven themselves to be accurate. Rather, modern day apps and analytics are beginning to court the data, rather than the other way around.

Vendors are beginning to snatch up the analytics apps like hot cakes. Andrew Bartels of Forrester Research elaborates:

IBM is a poster child for the classic Middleware vendor moving aggressively and heavily into applications because they see that is where the action is. Specifically, that means “analytical solutions” with a tighter focus on marketing, buying, selling and servicing activities.

While this is an interesting take on the issue, we believe that Ericson does not consider the issue of app fatigue or the inefficiency of providing limited functionality to professionals who have changing information requirements.

Are online customers making more informed decisions? I prefer not to comment on that.

Jasmine Ashton, February 12, 2012

Sponsored by Pandia.com

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