Yandex Expands Map Service
February 20, 2012
Our favorite search engine is one the road again.
Russian search engine Yandex is growing its map catalog, Search Engine Watch reveals in “Yandex Extends Map Capabilities to 4 More Continents.” Writer Thom Craver explains,
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing a license for digital maps from NAVTEQ, the leading location provider service. In yet another move expanding their worldwide search services, Yandex has purchased a license for highly detailed maps of Europe, North America, Australia, and developed countries in Asia to expand their Yandex.Maps product. The maps are licensed to show intercity motorways and highways, urban traffic networks, streets, and buildings.
Maps will be available in both the desktop version and mobile apps. Also, Web sites will be able to embed these maps into their pages.
Mapping results on Yandex was limited to Russia and Ukraine until last year, when the service added Turkey to its purview. The recent moves expand the company’s reach significantly.
Our view: Yandex is on the move now because the company sees the incumbents in the field as vulnerable.
Cynthia Murrell, February 20, 2012
Sponsored by Pandia.com
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