Social Media Analytics Finds 98.6 Percent Positive Sentiment Towards Rock of Ages
June 27, 2012
Have you ever wondered if it was possible to accurately predict a successful motion picture?
If so, wouldn’t the owner of this technology invest in winning films? MarketWatch recently discussed this very topic in the article “Social Media Sentiment Strongly Positive Toward ‘Rock of Ages’ Despite Film’s Disappointing Box Office.”
According to the article, Attensity, a social analytics and engagement provider, has released a report analyzing public reaction in social media to the movie, Rock of Ages by using the company’s social analytics application Attensity Analyze.
After looking at sites like Twitter, Facebook, news sites, forums, videos and other social sources before and after the release, the report found:
“Attensity’s data reveals that the already positive sentiment toward Rock of Ages, in fact, grew over 10 percent after the film’s premiere. Positive sentiment for Tom Cruise in the movie also increased, moving from 47.87 percent to 52 percent. On the other hand, critics of Tom Cruise jumped on the opportunity to post their negative comments about the actor and his participation in Rock of Ages, adding to the small amount of negative sentiment and arguably playing a role in the film’s lackluster opening weekend numbers.”
While researchers discovered an overwhelming 96.8 percent positive sentiment toward Rock of Ages, can this technology be applied to all movies and actually predict a film’s success? or does it merely pick up on the excitement surrounding it?
Jasmine Ashton, June 27, 2012
Sponsored by PolySpot
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