Google: More Like Apple?
March 4, 2012
You may know about “more like this.” Well, we think Google has a twist on this search feature. We call it “more like Apple.”
Bloomberg Businessweek recently reported on a new move that Google is planning in hopes of beating out Apple once and for all in the article “Google’s Real Estate Plans Hint It Wants to Own Your Living Room.”
The article argues that while Google has had incredible success in getting other companies to utilize its Android software, the search giant will never be able to out compete Apple until it starts making its own hardware as well. This is where Google’s $12.5 billion acquisition of Motorola comes into play.
The article states:
“Though patents were one reason for the purchase, increasingly there are signs that Google will use Motorola to create a more integrated, Apple-esque approach. According to documents unearthed by the San Jose Mercury News, the company is building huge hardware-testing labs, including pricey anechoic chambers for testing the performance of antennae on mobile devices.”
This is definitely a risky move for an already very successful company. The real question is, is Google capable of being Apple? Heck, is Google even capable of preventing encroachment by Amazon, Microsoft, and Yandex?
Jasmine Ashton, March 4, 2012
Sponsored by Pandia.com
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