Baidu Could Be Winning the Search Battle in China
March 13, 2012
When covering tech news in Asia, The Next Web recently reported on Google’s approach in China in the article “Sizing up two Internet Giants: Google vs Baidu in China.”
According to the article, despite the fact that there is little known of the Chinese search engine outside of the country, Baidu is doing far better than Google in China’s core market of Internet search. Baidu currently controls 83.6 percent of all searches in China against Google’s 11.1 percent. However, when you compare revenue, the American search typhoon is making is making more than $155 million from search alone in China.
The article states some key differences between Google and Baidu in the form of questions:
Were you aware, for example, that Baidu has more than 50 communities and services online, including maps, an encyclopedia, a mobile OS and more? Did you realize that Google briefly held a 2 percent share of the Chinese search giant before it entered China itself? Do you know that Baidu prioritizes paid search terms above organic results without any limitation on the number that appear?
Will Google be able to branch into China’s search market and beat out Baidu? I recall that Google wanted China to change its governmental policies to fit Google’s vision. I wonder how well that is working?
Jasmine Ashton, March 13, 2012
Sponsored by Pandia.com
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