OptimalKeyword and the Science of Keyword Optimization on Facebook
March 1, 2012
Keyword fanatics take heed: optimalKeyword has the tools you need to maximize results from Facebook’s advertising system (registration required.) The ad management platform promises to maximize your audience with “rich reach and gender estimates”; teach you which keywords to avoid in order to bypass certain groups; profile your competition; and even design the perfect ad to attract your desired customers.
The site’s FAQ page explains:
“optimalKeyword is an audience expansion and research tool powered by SocialPredict. SocialPredict is optim.al‘s proprietary machine learning interest/affinity matching engine that is built on an edge graph of over 2.4 billion modeled connections between various interests. optimalKeyword.com helps you build better keyword targets based on Facebook social media data, and tells you more about the brands, interests and passions that connect us.”
You can perform searches with potential keyword combos for free all day long, but to see more than three out of 100 results, you’ll have to pay.
The platform was created by XA.net, which creates this and other robust data analysis for marketers from their San Francisco offices.
Cynthia Murrell, March 1, 2012
Sponsored by Pandia.com
Google Search Saves the Day
March 1, 2012
According to the Nextgov article “Solyndra Investigation Led to New Search Tool at Energy” Google Search has joined the fight against crime. A “congressional investigation into alleged mishandling of a $528 million Energy Department loan guarantee” to Solyndra caused a data overload for Energy’s Loan Department. Energy workers were trying to provide congressional investigators with the information they needed but their current document search tools simply created even bigger problems. According to Energy Chief Technology Officer Peter Tseronis the searches “resulted in “GS-15s standing at printers hitting print, print, print, copy, copy, copy for emails, attachments, PDFs — information that was just voluminous.” In response to this mounting problem the CTO office joined forces with an outside vendor to help modify their existing Google search system. Users throughout the department then had the ability to index as well as sort through various emails, Word documents etc. Looks like Google Search was ready and saved the day.
April Holmes, March 1, 2012
Sponsored by Pandia.com
Google and Cuil
March 1, 2012
Google’s startup procurement habit is tapping into the known, as VentureBeat reports in “Google Buys What’s Left of Defunct Search Startup Cuil.” Founded in 2008 by two former Google employees and one from IBM, Cuil was forced to close its doors in 2010. Before the end, though, the company claimed to have indexed 120 billion pages; that’s more than Google had managed at the time.
About the patents Google acquired through the deal, writer Jolie O’Dell informs us:
“Most of the IP [Intellectual Property] revolves around user interfaces and how to better present search results when multiple meanings are possible for a single keyword or phrase. The patents do not contain any intellectual property about search algorithms; rather, these innovations are about UI [User Interface] only, not what’s under the hood.
“Google has been playing around quite a bit over the past few years with its KISS approach to search UI. After adding images, shopping results, and news results in with indexed web pages, the company recently unveiled the addition of people-powered social data via Google+.”
Yes, we know that tweaking the UI is one of Google’s favorite things. Acquiring the Cuil inventions makes Googley sense.
Dr. Anna Patterson, one of the former Googlers who started Cuil, will continue to innovate. She rejoined the company as a director after Cuil folded. Our beloved leader Stephen E Arnold covered the Anna Patterson inventions in Google Version 2.0. Dr. Patterson developed Xift and sold that technology to Alta Vista before joining the GOOG.
Maybe she can go home again?
Cynthia Murrell, March 1, 2012
Sponsored by Pandia.com
DataSift Architecture
March 1, 2012
So you want to do “big data”? This is for the SEO, PR, and marketing consultants who assert that “big data” is part of their firms’ standard fanny pack. You can view the large version of this DataSift architecture image at http://yfrog.com/nuuwzp. DataSift, as you may know, processes the Twitter tweet stream. Yep, big data. The IT folks at the new age Madison Avenue firms have this type of technology with their Starbuck’s latte:
The DataSift Architecture: A Bird’s Eye View.
Trivial.for the SEO experts and former middle school English teachers.
Stephen E Arnold, March 1, 2012
Sponsored by Pandia.com
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