Attivio Advertising and False Matches
April 3, 2012
I was looking for a free animated traffic light for our new, free taxonomy Overflight service. I navigated without logging into Google to www.gifs-paradise.com. Here’s a screen shot of what I saw on April 1, 2012. I do not think this is an April Fool joke, but I could be mistaken. I did not click on any of the Attivio ads, and I don’t think many Gig Paradise visitors did either. Is this an example of a false match or an indication that some ad dispersion is under way in order to generate clicks from Web sites whose visitors are not likely to want “unified information access” for the enterprise. You decide.
I do not think this is an example of “desperation marketing.” I think it is one small piece of information about the challenge a company faces when relying on intermediaries to get a message in front of a qualified buyer. How does one buy on a site offering free animated gifs? Here’s the tracking url: http://goo.gl/8k73W
Stephen E Arnold, April 3, 2012
Sponsored by Pandia.com
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2 Responses to “Attivio Advertising and False Matches”
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It’s called ‘remarketing’ and many companies use it. Ever go to Overstock.com and then see an ad for whatever you shopped for on another site? That’s remarketing.
You were obviously on the Attivio website at one point and then browsed to a site in a ‘technology category’ and were shown an ad on a site that serves ads from the Google Ad Network.
http://www.google.com/ads/innovations/remarketing.html
FYI.
FYI, are you legitimate?
Stephen E Arnold