PLM in the Chinese Apparel Industry
April 3, 2012
Les Enphants, a manufacturer and distributor of children’s apparel, sportswear, and accessories that has approximately 4,000 employees and 1,888 retail outlets in China, has adopted a product lifecyle management (PLM) solution to reinforce its design imperatives and streamline its development chain in the wake of its recent market growth.
By selecting a PLM-based solution to maximize the increased demand for its products Les Enphants intends to bolster its competitive advantage and cost savings, ensure continuous improvement in its product quality, avoid developmental redundancy, streamline communication, accelerate production, and consequently offer broad-based support for its continued expansion within China. The company’s technology decision is further explained in “Lectra: Les Enphants Adopts Lectra Fashion PLM,” an announcement that recently appeared in Marketwire:
“Rising development costs meant refining product development and supply chain operations were as crucial for Les Enphants as reinforcing design. Given the company’s potential for expansion in the Chinese market, they decided to equip themselves with a product life cycle management solution that would support their growth for the next three to five years. The goal is to reengineer the Les Enphants process with Les Enphants’ long term development in mind.”
With the growing adoption of PLM internationally as a cost savings maneuver in a variety of industries, small providers such as Inforbix that offer cloud-based PLM products are poised to partner with diverse clients to develop customized and cost-effective data management solutions.
Tonya Weikel, April 3, 2012
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