Video Search: An Open Opportunity for GreenButton
April 9, 2012
New Zealand is known for its beautiful countryside and all the popular movies filmed there, sheep, and Dot Com. Business Insider reports there is another item to add to the island nation’s “list of reasons to be famous,” “Tiny New Zealand Company Brings Cool Microsoft Video Tech to the World.” The small startup GreenButton used search technology from Microsoft Research and created InCus, a service that transcribes audio and video files to make them searchable. It is aimed at corporation enterprises to make their digital media libraries searchable. We learned:
“InCus is based on Microsoft’s Audio Video Indexing Service (MAVIS), which was previously only being tested by a few government agencies. That makes this the first commercially available use of MAVIS, GreenButton CEO Scott Huston told Business Insider. Naturally, inCus is running on Windows Azure.”
GreenButton also sells an Amazon-like cloud and other cloud applications—they specialize in 3-D rendering apps. Other companies like Cisco and Autonomy have similar services for video and audio, but GreenButton’s InCus is the only one for the cloud. GreenButton has a corner in the market now, but it won’t be too long before a bigger company develops their own video indexing service. Things are heating in this part of the cloud market.
Whitney Grace, April 9, 2012
Sponsored by Pandia.com
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