SEO: Heading for a Change
April 12, 2012
This year is likely to bring about consolidation in the search engine optimization industry, according to the article, “Search Marketers Should Brace For Industry Consolidation.”
Modern corporations want functionality without the inconvenience of dealing with multiple providers. This is a common complaint in the business world. In most cases companies must utilize more than one provider in order to meet all their needs.
A good example is BoostCTR which is a performance driven and optimization firm. They offered an enterprise business that will focus on improving click through rates and return investments for an anonymous search engine that can control the algorithms around search results. However they cannot monitor the profit rate and would have to depend on another provider to do so.
According to IgnitionOne’s president Roger Barnette:
“The stakes are high right now, Marketers are suffering. They are trying to sell stuff, and there are too many different companies offering services and industry jargon to get the job done correctly. You have 15 different companies. Enterprises want companies that can support all their needs.”
There is an old saying ‘One for all, and all for one.’ That is an ideal phrase that covers the current desires of today’s entrepreneur. Thus, in order to cater to modern businesses, the search engine optimization industry is likely to undergo some significant change. Long time coming to the outfits who undermined relevance for free Web search.
Jennifer Shockley, April 12, 2012
Sponsored by Pandia.com
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