DMR Index Helps Advertisers Make Digital Choices
April 13, 2012
DMR has produced a niche search service for online advertisers. Online Media Daily reveals, “DMR Searchable Index Connects Advertisers with Technology.” Now in beta, the DMR Index is an online platform intended to match advertising challenges with the appropriate technology. Writer Laurie Sullivan reports:
“The index emerged from DMR Partners, which launched about nine months ago as a thought-leadership group to focus on issues in the online ad industry. Those identified issues in social TV, cross-device retargeting, augmented reality, location based targeting, and others became the initial focus of the DMR Index. . . . Think of a cross between LinkedIn, Hoovers and LUMAscape slide. The site supports a search and review tool to help agencies and brands find and feel comfortable about doing business with companies in specific niche areas within digital advertising. It will help to connect clients with the best vendors and solutions, as identified by advertisers’ reviews and comments.”
Advertising agencies will provide the rankings, choosing to do so either anonymously or acknowledged. This tool is free for now, but the plan is to introduce several levels of paid services. Consulting also provides revenue for the site.
DMR Partners’ mission to bring together advertising technologies and clients is promising, and I suspect the site will eventually make a pretty penny. The four partners possess a collective 25 years of experience in marketing and digital media.
Cynthia Murrell, April 13, 2012
Sponsored by Pandia.com
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