An Adobe Core Competency: Analytics
April 14, 2012
Buy a company and you are an expert in what that acquisition does. I think that is how former middle school teachers, MBAs, and azure chip consultants perceive their expertise.
Media Post News Online recently posted the article “Adobe’s Project Midas Expands Predictive Marketing Tools,” which reports on Adobe Systems’ plan to push deeper into online marketing by adding software that can predict consumer behavior to the Adobe Digital Marketing Suite.
According to the article, the new product was tested around Black Friday, but sales fell short of Adobe’s other electronic offerings. So they have adjusting their advertising spending to compensate for this setback.
The article states:
“Adobe, which captures more than six trillion transactions yearly for more than 5,000 digital customers, collectively represents more than 27 petabytes of data. The company runs software-as-a-service (SaaS) offerings through 23,500 servers and networked devices in 19 data center co-location sites. Aseem Chandra, vice president of marketing for Adobe’s Digital Marketing Business, calls the new feature “predictive marketing” to analyze events throughout the entire funnel to help marketers analyze the data to determine any concerns.”
It’s good to see that Adobe is keeping up with the times by adding predictive analytics software to their solutions. Will the analytics interface be designed to be difficult for 67 years olds to read? Oh, Adobe is an expert in interface design. Will this blend of art and math roll out a market steamroller? We watching.
Jasmine Ashton, April 14, 2012
Sponsored by Pandia.com
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