Google Pursues Big Data
April 20, 2012
It was only a matter of time before Google wanted a piece of the big data pie and the New York Times Bits column reports, “Google Ventures’ Big Data Bet.” Did you know that Google funds an independent venture capital entity called Google Ventures? Currently, Google Ventures is building an internal data sciences team and Hazem Adam Ghobarah is their most recent hire. Ghobarah formerly worked at Google for six years. He will spend his new career searching for investment opportunities in the data analysis business. Ghobarah will work with the companies under Google’s umbrella on how they can gather and make use of the information.
“It should not be too surprising that a Google-created entity should have this bent. Google, along with Web pioneers like Yahoo and Amazon, was crucial to the creation of the emerging Big Data industry. By tracking things like consumer clicks and the behavior of thousands of computer servers working together, they amassed large volumes of data at a time when collapsing prices for data storage made it attractive to analyze. They also captured information from nontraditional sources, like e-mail, leading them to create so-called “unstructured” database software like Hadoop and MapReduce.”
The methods Google uses to analyze web traffic and predict patterns can be applied to other fields as more data moves online. Google Ventures is one of many companies who are venturing into big data. Everyone is trying to make a buck from the next big trend. The question is will we get a lot of companies chasing the big data client, but will their products and services be top quality?
Whitney Grace, April 20, 2012
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