Was There a Google Identification Hiccup?
April 24, 2012
The Fail Blog is notorious for reporting incidents when humanity hysterically fails. Had they read ZDNet’s, “Larry Page’s Identity Crisis: The Dead Weight of Google+” they would have posted it on their front page with a giant “FAIL” in the corner. Google+ cannot compete with Facebook. No one is signing up for Google’s social networking site, so they are relying on advertising to bring in the people. Google claims 50 million people have signed onto the service, but they are counting anyone who signs up for active Google services. One can conclude the number is much lower.
When Larry Page took over as Google’s CEO last year, he wanted to differentiate himself from his predecessor. Page relied on Google+ to mesh all of its applications into one cohesive whole, but Google fails to understand how a user uses his or her identity. Google users generally have more than one Gmail account. Google does not allow combine to mesh their accounts into one dashboard. The multiple accounts create an identity crisis in Google, because users want to be one person, not multiples.
“The issue of fragmented identity is longstanding and can bear partial responsibility for the fact that people sign up for new third-party services using identity mechanisms from Facebook, Twitter and LinkedIn, not from Google. People only tend to have one identity for each of those successful social networks.”
It’s easier to keep track of yourself across multiple third party accounts than dozens of Google profiles. Google+ will never be able to compete with Facebook. Maybe Google should concentrate on its strengths and building them up, rather than crossing into someone else’s territory.
Whitney Grace, April 24, 2012
Sponsored by PolySpot
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