Connotate Pursues Big Data for Marketing
April 25, 2012
Connotate’s Web site announces, “Connotate Automates Altitude Digital Partners’ Ad Exchange Data Collection Processes.” Altitude Digital Partners is a supply-side platform for monetizing online content. The company has chosen Connotate to automate its Web data collection and monitoring. The move should free up Altitude’s employees for other tasks. Lots of other tasks.
The write up quotes Kelly Darnall, Director of Ad Operations for Altitude Digital Partners:
“Connotate’s solution is the perfect fit for our business needs as it allows us to monitor and collect the information our clients require from the Web – even if the source is password-protected. We expected to experience immediate operational benefits but were surprised at just how dramatic the results were. . . The quality of the results improved, we expanded the number of ad networks and exchanges that are available to our customers and improved client service.”
Connotate credits Altitude’s customer service improvements to its reworked SSP interface.
Connotate, named a KMWorld “Trend-Setting Product” for the past six years, was founded in 2000. The company aims to help clients increase the value they glean from their data with an easy-to-use solution. Connotate asserts that it is the only vendor in its field “with a broad, uncontested patent portfolio.” That is a definite advantage.
Altitude Digital Partners works with hundreds of online publishers to provide services in yield optimization for display and online video advertising. The company claims to, on average, generate a threefold revenue increase for its clients.
Cynthia Murrell, April 25, 2012
Sponsored by PolySpot
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