Is Amazon Building the Next Big Thing?
April 25, 2012
The Network Thinkers (TNT) blog believes it has discovered “The Next Big Thing:” social via Amazon. The write up posits that the information Amazon gathers from Kindle readers, which goes beyond “customers who bought this item also bought. . .” to include highlights and notes folks have made in their e-copies. The article asserts:
“It is what we specifically find interesting and useful in those books that reveals deep similarities between people — the hi-lites, bookmarks and the notes will be the connectors. Our choices reveal who we are, and who we are like! Today, Amazon introduces you to similar books. Tomorrow, they will introduce you to similar readers.”
Intriguing. What makes this post more interesting, though, are the comments; ideas presented as new strike some as covering old ground. “Anonymous” notes:
“Eh, not really that under the radar? Kindle.amazon has been recommending readers with similar profiles for quite some time. But more people take photos or have jobs than read books, so the scale will be less?”
Though his or her voice is tenuous, Anonymous makes a good point: book readers seem to be a dwindling breed (sigh), so the Kindleverse is unlikely to rival Facebook or LinkedIn anytime soon. Myspace, maybe.
Cynthia Murrell, April 25, 2012
Sponsored by PolySpot
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
