FirstTweet Scours Twitter for Relevant Business Information

May 3, 2012

Technorati recently reported on the a new tool being launched by enterprise customer intelligence and analytics provider FirstRain in the article, “FirstRain Releases FirstTweets, Aims to Glean Business Intelligence From Tweets.”

According to the article, as of April 17, 29012, FirstRain’s new tool called FirstTweets extracts business intelligence data from the full 250 million daily tweets from Twitter and then delivered to customers’ CRM systems, social enterprise platforms, and mobile devices.

Since only about 0.1 percent of tweets are relevant to business, it is very difficult for companies to find the relevant information. In order to remedy this issue, the goal of FirstTweet is:

“Essentially being able to get the benefit out of Twitter without putting in the heavy lifting of posting, cultivating content, scouring numerous twitter search, hashtag and content discovery sites to find the 0.1 percent of relevant information for your business needs. Pretty much getting the benefit of Twitter without having to live a Twitter lifestyle.”

This is definitely a beneficial addition to enterprise search analytics software, it is not an original idea. IKANOW’s infinit.e open analytics and agile intelligence system delivers similar capabilities.

Jasmine Ashton, May 3, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.