Yahoo and Governance: Semel to Scott Thompson

May 4, 2012

Short honk: I don’t much, if any, attention to Yahoo. My last big analysis of Yahoo was shortly after its then Chief Technology Officer tried to explain to a financial services client of mine that Yahoo was ahead of Google in search. Crazy assertion from a crazy outfit. In my report, I included an image of Terry Semel as the captain of the Titanic. Got a laugh. Yahoo got zero positives from me. (By the way is that Wikipedia profile of Mr. Semel accurate? Check it out between conference calls and SMS texting.)

Navigate to “Scott Thompson Resume Scandal Is Not an Inadvertent Mistake—He Also Claimed Comp Sci Degree as CTO of PayPay.” I want to comment on the spelling of résumé but who cares? That’s my attitude to the coverage of an executive fudging a biography. Furthermore, in my analysis Yahoo is the type of outfit which lives in a world of illusion, silos, and confusion.

The fact that a senior executive would take the time to do a little digging is absolutely no surprise to me. I hear the phrase “I’m too busy” from people whom I know are not too busy. Some of these people ask me for work and then tell me, “We have a spring vacation.” I heard this phrase from a company president who is guiding a company which is losing millions of dollars each quarter. Right. Vacation. Spring break.

I think we have plenty of solid evidence of a core governance problem at Yahoo, but the same issue exists in many US organizations. Whether it is the confusion about the actions of US government employees or the unfortunate Google Street View incident, governance is not a core competency in many US organizations. Enron, Lehman Brothers, Tyco—remember these executive edifices?

Furthermore I don’t think governance can be fixed quickly, if at all.

When an individual professional does not do the basics like checking key facts, the egregious mistakes will continue and most likely increase.

Governance problems are not black swans.

Governance problems are a direct outcome of people who do not focus, gather information, analyze, and reflect.

Rushing to meetings, asking for others to collect information, and staring at mobile devices—these are flashing signals of trouble at Yahoo and elsewhere.

Fiddling with a biography is either effective public relations, impactful marketing, or the shortest distance between a person and the top of Maslow’s hierarchy. For me, Yahoo and fake credentials are no big deal.

Baloney is the business of many businesses.

Desperation marketing is the new normal marketing.

Stephen E Arnold, May 4, 2012

Sponsored by no one but me.

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