No Big Deal: Beyond Search Passes 8,000 Articles
May 6, 2012
Beyond Search began in January 2008. I wanted to find a way to keep track of the most interesting news which I had been placing in my Overflight system. You can see some of the Overflight functionality at www.arnoldit.com/trax or www.arnoldit.com/taxonomy. A few days ago, Beyond Search passed the 8,000 post mark. You can search the archive of content using either the site search system, provided by Blossom.com, or the Google Custom Search Engine which indexes site content plus the links Beyond Search editors include in stories. Blossom is the search box at the top of the page. The CSE is labeled “Google.”
You can use the content to track a leading vendor; for example, enter the query “Autonomy” in the site specific search box and you see the events which we consider significant. You can also get my personal views on online products and services. Just run a query for “mysteries of online.” You can use the categories to limit a display to indexed content. No index is perfect, but you can look at a result set for a hot topic like “indexing” with a mouse click or two.
Now about the content.
First, I am not running a news operation. In fact, I don’t do news. Neither my editorial team nor I are real journalists. I am supposed to know about medieval religious sermons in Latin. The writers are mostly librarians or researchers who have been trained to produce the equivalent of a debate note card. I learned how to prepare 5×8 inch note cards when I returned to the US from Brazil and entered a wonderful American high school. Let’s see. That was in 1957 or 1958. In short, I have been doing one thing as my core research method for more than 50 years. Do you think I am going to change because a PR maven, an unemployed middle school teacher, an English major turned search expert or a Panda wants me to? In case you don’t know the answer, the answer is, “No.”
Second, we run sponsored content. We use Google AdSense. We run ads for companies who want to get a message in front of my two or three readers. I wish I knew what the business model for Beyond Search is, but the content continues to flow, seven days a week, year round. When I was in intensive care in January for more than a week, the content flowed. I know one of the editors smuggled my laptop into the hospital lock up where I was. We kept publishing. Those working on the blog just kept on going. My writing was given an extra cycle of editing because I was, quite literally close to being a gone goose. Keep in mind that the only difference between a note card content object and sponsored content is that the subject of the write up gets a chance to provide input to an editor. The ironic or cynical comments remain. If I get fascinated with a topic, I write about it or get one of the editors to produce content objects on the subject. So you will find certain topics get covered and then dropped, it is because I lose interest. You want news? Find a real journalist. Examples of what I follow and then drop range from European search systems to ways to federate the text and numeric data associated with building a fungible product like a personal computer.
Third, I am usually biased, often incorrect, and completely indifferent to the hottest trends that azure chip consultants pump out to sell consulting work. If you read the content in Beyond Search or any of the blogs which we produce, you have the obligation to think about what we present and make your own judgment about its usefulness, accuracy, or appropriateness for your particular situation.
Fourth, I use the content in Beyond Search for my columns in Enterprise Technology Management magazine, Online magazine, Information Today (a library oriented tabloid), KMWorld (an enterprise information tabloid), and Searcher magazine (a specialist publication for people who know how to use the old fashioned Dialog and Lexis systems). The content in my for fee articles is closer to the type of reports I prepare for my one or two clients. I am not a great writer. I try to look at popular or emerging technical trends and put them into the frame of my experience. If you want stories that reinforce received wisdom, you will find Beyond Search inappropriate for your needs. In my for fee columns, I knit together a number of items of information and interpret those items in a business context. The for fee columns, therefore, go beyond what is in the free blog.
My plan is to keep the information stream flowing and free. If you have a comment to make about the point of view or the information in a content object (my word for article or story), use the comments section of the blog. If you write me with spam, silly news releases, and baloney I did not specifically request—be advised: I may write about what I call “desperation marketing.” Don’t like the term? Well, I do, and it is accurate. The facile notion of “pivoting” a company is mostly marketing baloney. I don’t like baloney.
For more information about the editorial policies or how to contact us to get access to our two or three readers, navigate to the About page.
Stephen E Arnold, May 6, 2012
Sponsored by Stephen E Arnold
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
