Google Enterprise Push Netting Smaller Fish Than Expected
May 15, 2012
CIO.com recently reported on the results of a survey of Google Apps users in the article “Small Businesses Are the Vast Majority of Google Apps Early Adopters.”
According to the article, 69% of Google Apps early adopters are companies with between one and ten employees. Cloud Alliance, a consortium of the top independent software providers in the Google Apps Marketplace, says this could be due to the fact that small businesses are able to adopt new technology because they have less red tape that they need to navigate through. Large businesses on the other hand, are much more concerned about security and privacy and are therefore more reluctant to adopt new technology light google apps.
Cloud Alliance also found:
“Tech users are more likely to trust new technology and be early adopters than other companies that are more averse to risk. Other industries represented among Google Apps early adopters including advertising and marketing (11%), construction and architecture (6%), and education, non profits and retail, each of which accounted for a 5% slice of Google Apps early adopters.”
Now we know that Google’s enterprise push is netting smaller fish, isn’t the money in the Fortune 1000 accounts?
Jasmine Ashton, May 15, 2012
Sponsored by IKANOW
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