Facebook Monetization Speculation
May 24, 2012
“It’s free and always will be.” CNet News’ Chris Matyszczyk speculates that Facebook may have to break its famous vow in “Why Facebook May Soon Cost You Money.” Extrapolating from a New Zealand test run of a program that would boost visibility of your status updates for a fee, Matyszczyk sees more charges in the future for Facebook users. He also suspects this may ultimately (ironically) give users more power. He writes:
“This week’s New Zealand experiment comes from the same helpful impulse that spawned fees for your first checked bag at the airport. “In other words, now that we’ve got you, give us something. Of course, one of the difficulties if Facebook succeeds in charging customers for, say, actually having people seeing their updates, is the possibility that its relationship with its users will change. “Currently, Facebook can switch its privacy rules and drag you along because you are aren’t a paying customer. “But once you are, mightn’t people begin to take on a different attitude? A paying customer might expect a higher level of service, of feedback — and, yes, of privacy.”
That is a good point. Certainly Facebook isn’t eager to hand users any control over the site.
I’m sure they aren’t eager to break their promise to always be free, either. After all, that vow is posted prominently on Facebook’s sign in/sign up page, and has always been integral to the company’s philosophy. On the other hand, charging piecemeal for perks (a.k.a. improvements) won’t technically violate their word, and may just help keep those shareholders happy.
Cynthia Murrell, May 24, 2012
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