Competition in E-Commerce: What Draws Consumers to Your Brand?
June 3, 2012
Globally, online shopping is on the rise but does your website have what it takes to bring in the traffic? The more content you have online, the more consumers you’ll attract according to the article, eCommerce on the Rise: Is your Brand Visible to Consumers?
It boils down to convenience, pricing and availability aka ease of access as:
“Increasingly, consumers are spending their money online. For many it’s about finding the best price, ordering an item not available locally, or shopping from the comfort of home. Above all it’s about convenience and immediacy. Is your product or service available online and able to be found when consumers are searching for it?”
“Global e-shoppers spend on average 22% (us average: 23%) of their annual outgoings on goods and services online.”
It seems the traditional Sunday sales papers have become fodder for the recycling bin as consumers find better deals online. Even department stores that run weekly sales often have better pricing via their websites. Not to mention, scrolling through organized product lists and images is far more convenient then strolling around for hours gazing at shelves.
If you want to compete with the e-commerce businesses of today, you have to get the consumers attention… and keep it. Reputation is earned, and you can earn it by developing and utilizing a strategic marketing plan. The traditional advertising techniques no longer make an impact, so what can firms do? We suggest implementing Augmentext to bring the consumers business back to you.
Jennifer Shockley, June 3, 2012
Sponsored by PolySpot
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2 Responses to “Competition in E-Commerce: What Draws Consumers to Your Brand?”
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Quite positive allocation. Really I was looking forward to read about it. love this allocation. I think all these information are really very important to me. Thanks for this allocation. 😛
Interesting views. Readers may also be interested in this whitepaper on E-Commerce ( http://bit.ly/HJbEFy ), with good information on online retail and advice from industry experts you may find useful.