Wand Taxonomy Asserts Sentiment Analysis on Structured and Unstructured Content

June 5, 2012

We are continuing to see sentiment analysis play an integral role in business intelligence and enterprise search. The news release, ”Information Builders Adds Sophisticated Sentiment Analysis Capabilities to Its Strategic Business Intelligence Platform” explains the addition to Information Builders’ WebFOCUS Magnify platform.

While much attention has been placed on sentiment analysis of unstructured content from Facebook and Twitter, this solution offers these same capabilities on structured data. As Magnify indexes content, the Wand Taxonomy server analyzes and determines the content’s overall mood as positive, negative, or neutral, and returns a score to Magnify.

Gerald Cohen, president and CEO of Information Builders was quoted stating the following:

“The information hidden within the nuances of human speech has historically been very difficult to extract in an automated fashion. By integrating the Wand Taxonomy server into WebFOCUS Magnify, we’ve created an incredibly powerful tool, which enables our customers to uncover the tone of their enterprise content. With WebFOCUS Magnify, the financial impact of emotion is now measurable.”

This top-notch tool from the taxonomy company Wand is the next-generation technology behind what Information Builders now offers. Without it, sentiment analysis on both structured unstructured data would not be possible—or more importantly, searchable.

Megan Feil, June 5, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.