No Love in the Air or the Numbers for Google+
June 9, 2012
Summer is here and love is in the air, but Cupid isn’t aiming any arrows towards Google+. Things just aren’t going well for Google’s 6th attempt at social networking, according to the article The truth about Google+: The social network without passion.
Google has repeatedly tried to find love, but they continue to add obituaries to their social networking cemetery.
Orkut 2004, currently only used in Brazil.
Dodgeball 2005-2009
Jaiku 2007-2009
Wave 2009-2010
Buzz 2010-2011
Google+ was recently analyzed by RJ Metrics, who sampled posts by 40,000 randomly selected users. Their findings were as follows:
“The average post has less than one +1, less than one reply, and less than one re-shares.”
“30 percent of users who make a public post never make a second one. Even after making five public posts, there is a 15 percent chance that a user will not post publicly again.”
“Among users who make publicly viewable posts, there is an average of 12 days between each post.”
“After a member makes a public post, the average number of public posts he or she makes in each subsequent month declines steadily.”
One can almost hear the sound of Google+ being etched on a new tombstone. It seems their networking super model has the charisma of a socially impaired hermit and cupid has taken a leave of absence. There is just no love in the air or the numbers for Google+.
Jennifer Shockley, June 9, 2012
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