The Factiva Metadata Strategy Explained
June 15, 2012
Information Age recently reported on a new data management solution for Dow Jones & Company in the article “The Metadata Strategy Behind News Search Service Factiva.”
According to the article, the new search service, known as Factiva, allows users to keep track of the latest developments in their industries. Originally launched in 1999, the system has since evolved to reflect the changing information consumption habits of target customers.
As text analytics technology has progressed over time, so too have the concepts it can be used to define. Today, Factiva can identify whether a news story relates to a change of management at a company or a bankruptcy, and can encode as much in the metadata.
Greg Merkle, creative director at Dow Jones’ Enterprise Media Group explains:
“As the amount of information that Factiva can derive from its metadata is increasing, its search results are evolving beyond a simple list of relevant stories. We are developing situational solutions for specific business cases, such as supply chain analysis: if you have a list of supplier you rely on, you can do searches that not only show the news, but extract the facts from the stories and present them as interactive dashboard.”
Dow Jones is just one of many companies that has a metadata strategy in place to deal with the increasing amount of data put out by search engines daily. Does your company have one in place?
Jasmine Ashton, June 15, 2012
Sponsored by PolySpot
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