A Repositioning of Autonomy: A News Advisory from HP

June 25, 2012

Since obtaining Autonomy, Hewlett-Packard Company (HP) has made a great deal of changes in the products that they sell. Now rather than solely selling hardware, it also has its hands in meaning based computing. Most recently, HP came out with the 4 page News Advisory “Autonomy Announces Big Data Solutions in the Cloud.”

According to the report, HP and Autonomy are uniquely positioned to be able to help businesses capitalize on the big data revolution because of their solutions like Autonomy IDOL 10. Solutions like IDOL make it possible for companies to turn disparate data into actionable assets that can make a profit.

The report states:

“As the volume and variety of customer data continues to grow exponentially, marketers are increasingly focused on harnessing the value of this information to accelerate revenue growth. In fact, Gartner predicts that by 2017 the chief marketing officer (CMO) will spend more on IT than the chief information officer (CIO). Autonomy is extending its industry-leading digital marketing platform by delivering Autonomy Optimost Clickstream Analytics, which provides marketers with a single, consistent view of visits, conversions and customer engagement.”

By utilizing products like Autonomy IDOL, marketers are able to get a better understanding of their clients interests because they are able to analyze both structured and unstructured data.

Jasmine Ashton, June 25, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.