Cheers to Alternative Search with a Half Full Glass
June 26, 2012
Lift your glass and say “cheers” to alternative search and the routes they are taking to better inform consumers and businesses alike. The article, Beyond Google: Tap Into the Alternative Search Engine Data Opportunity gives us a look into what the alternate search engines are offering and why Google’s barrel is running a little dry.
eCommerce is opening doors for more defined search and:
“The search industry is moving beyond Google domination, and there’s a real value in that for publishers and retailers that recognize the data opportunity. I would argue that unique, first-party data has significantly more value to the marketer than say, has someone browsed a particular article on your digital magazine. These are not the types of insights Google can tell you.”
The article quenches the inquisitive thirst by offering five tips to help marketers capitalize on the alternative search opportunity utilizing retargeting:
- Use search data across a variety of search entities
- Set 90-day and 180-day data strategies
- Determine partners based on the value brought to data
- Reevaluate your priorities and strategy
- Accelerate beyond traditional search
Data is a constantly flowing fountain offering drinks to all and glasses stay half full. While Google claims to be the data search brewery, their selection process leaves many businesses staring at an empty bottom. Alternative search methods throw a private party with a custom brew and leave the bottle. Just imagine the potential if they expanded. Cheers!
Jennifer Shockley, June 26, 2012
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One Response to “Cheers to Alternative Search with a Half Full Glass”
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Greetings! Very useful advice in this particular post!
It’s the little changes that will make the greatest changes. Thanks a lot for sharing!