Unstructured Data Becomes the New Gold Rush
July 11, 2012
Knowledge is like gold, and today’s internet prospectors are digging deep for the ‘golden’ Data vein. Big Data offers a gold rush of information that may exceed the shiny nuggets of 1848. The big data cavern glimmers with possibilities according to Sys-Con’s article, “Actuate Unveils ‘Big Data’ Research Results” and data engineers are creating better tools. Data miners are digging for sophisticated analytics on unstructured content to be metamorphosed into pattern analysis, keyword correlation, incident prediction and fraud prevention. The purpose is to get data in active hands to be utilized for customer communications, management, profit and the overall organization’s evolution.
A study was done to determine the trials that companies face when digging deeper than the surface and:
“The findings highlight the contrast between organizations’ internal experience of accessing relevant, up-to-date decision-supporting information and their ability to pinpoint a wealth of data on almost any other subject via the public Internet.”
“As many as 80% of respondents admitted that they had no extended search capability across multiple repositories, while 70% said they found it “harder” or “much harder” (23%) to access key information held on internal systems versus that available on the Web, even though the content exists within their organization.”
Unstructured content was the golden glimmer that caught the organizational eye, now they have to access and deploy it efficiently. Rumors about this technology and its benefits will spread quickly, so it will not take long for this new gold rush to get underway.
Jennifer Shockley, July 11, 2012
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
