New Oracle Solution Could Be Online Retail Game Changer

July 23, 2012

CMS Wire recently reported on a new solution called Oracle Commerce in the article, “Oracle Combines ATG, Endeca Products Into Oracle Commerce.”

According to the article, this new solution is a combination of two of Oracle’s products, Oracle ATG Commerce and Oracle Endeca. This single solution, known as Commerce, uses a data integration model to centrally manage customer engagement strategies by providing a personalized user experience.

The article states:

“Oracle Commerce provides pre-built components for quick launches of websites via a site creation wizard, which allows for integration of channels. A cross-channel strategy can be centrally managed, and granular control is offered over guided navigation, search, merchandising, content-targeting and personalization. The company said that Commerce can utilize existing customer experience technology that a business might have, integrating such tools as analytics, CRM or a recommendations engine.”

Commerce brings the best of ATG and Endeca, including Oracle’s Web Commerce Customer Service, Live Help On Demand, and Recommendation on Demand. With all of these added features Commerce could very well be a game changer for online retail. Endeca has tried a number of business segments over the last decade. Perhaps this one will allow the firm to boost its revenues in a significant manner?

Jasmine Ashton, July 23, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.