Mercado Ignition Evolves into Adobe Search&Promote
August 13, 2012
Looking for Mercado’s search system and merchandising suite Ignition? It is currently tough to find, but it is still available. It is now called Search&Promote, and is owned by Adobe.
Companies can weave a confusing web when they start snapping each other up. Omniture bought Mercado and renamed the software Omniture Merchandising. Then Adobe bought Omniture. It seems businesses would get more sales if it were easier for customers to find the products they liked in an earlier incarnation. Why not just go with “Adobe Ignition?” Nah, too simple.
Here’s the description of the system in its latest form:
“Adobe Search&Promote enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and visitor intent, as well as automate merchandising and promotions activity via KPI-based triggers or metrics. Adobe Search&Promote is part of the Adobe Digital Marketing Suite for online business optimization.”
The software is available as an enterprise SaaS application. The search and navigation interfaces are flexible, and the marketing console is designed to be intuitive.
Mercado began in 1998, and was based in Pleasanton, California. Founded in 1996, Omniture lives on as a division of Adobe, and is based in Orem, Utah. Adobe, of course, is a publishing and (now) marketing software powerhouse that began in 1982 and just keeps expanding. They famously gave the world the Portable Document Format (PDF) in 1993.
Cynthia Murrell, August 13, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
