Tips for Creating Content to Attract an Audience
October 10, 2012
Simon Penson started his career as a journalist and magazine editor before turning to the world of online audience creation and has owned and run his own sites. He is also the founder of content led digital marketing agency Zazzle Media, which specializes in content marketing and strategy. In his article, “46 Ways to Kill It with Content,” he concisely delivers a variety of tips to boost online content. Penson includes discussion on creating content ideas and structure, strategy development, as well as content execution and measuring effectiveness. He has this to share about understanding users as part of measuring effectiveness,
Set up goal and funnel tracking as part of any major content creation process and track users through to action. Just ensure that time frames are set in a realistic manner. Too many times this is measured over weeks or a couple of months when it should be a 6-12 month investment that will continue to deliver engaged and targeted visitors for many month to come.
Don’t simply measure outreach by the links earned. Look at referral traffic and brand visibility value also as part of the measurement process.
A successful Web presence depends on having useful and attractive content. MindBreeze InSite understands that an attractive Web site is a company’s digital business card. InSite “turns your website into a user-friendly knowledge portal for your customers. Fabasoft Mindbreeze InSite recognizes correlations and links through semantic and dynamic search processes. This delivers pinpoint accurate and precise “finding experiences.” With no installation or configuration required, InSite can save you valuable resources that can otherwise be spent on developing and managing stellar content.
Philip West, October 10, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
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