Information Delivery for Mobile Workers: A Big Data Need
October 17, 2012
In the beginning of the Big Data craze, there was always the impending potential of tiny mobile devices, tablets and Wi-Fi connections bringing even more data to the table. Now, massive amounts of data repositories from all the user activity on exists, but the question of analyzing it effectively and quickly still remains on the table.
With the consistent boasting of the benefits of Big Data, it is no surprise that the TechCrunch article “Telefonica Wants To Turn Its Mobile Data Into A Big Data Business, Launches Dynamic Insights Unit” states the mobile industry is ready for their piece of Big Data action:
Big data is one of the key building blocks of the digital economy. Approached in a smart and responsible way it has the potential to transform every part of business and society. Telefónica says that Dynamic Insights’ first product will be called “Smart Steps” and will be aimed at companies and public-sector organizations to “measure, compare, and understand what factors influence the number of people visiting a location at any time. Presumably, it will combine not just user numbers over given periods but also track movements at particular locations.
Having access to all that data does no good without a reliable information management platform to allow enterprise wide access to relevant data swiftly and securely. We’ve got our eyes on PolySpot information delivery solutions.
Jennifer Shockley, October 17, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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