Tips for Creating a Unique Web Site Experience for Visitors

October 22, 2012

Sticky sites are considered engaging and well-designed so that visitors find it hard to leave the site. In “Making Your Site Sticky for Both Search & Social Users,” Jordan Kasteler discusses the differences between search and social users and how to design a site with both in mind. He points out that search users are keyword based whereas social users begin with a click on a social network. Kasteler shares this tip on creating a unique experience for the user:

Personalized. We’ve come a long way since the days of sales-brochure websites. Your website shouldn’t look like every other site out there; rather, your audience should be able to instantly get a sense of what makes you different from your competitors.

He goes on to add this about in-site search capabilities:

Easy-To-Navigate, Easy-To-Use. For the search crowd, this means having an easy-to-navigate site with prominent menu options and an effective in-site search function. The social crowd should be attracted to these key features on your site: sales, promotions, popular blog posts, etc.

When you’re weighing options for Web site search solutions, consider Mindbreeze InSite to add a powerful and customized search experience for your Web site visitors. InSite is powered by semantic search and is customizable so you can give your site the most intuitive features and add some ‘stickiness’ to your site.

Philip West, October 22, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.

Written by emily · Filed Under Cloud computing, Enterprise, News, Search, Text processing

Comments

One Response to “Tips for Creating a Unique Web Site Experience for Visitors”

Gilbert on November 18th, 2012 10:26 am

Kalhspera. Suxarhthria gia thn ekdhlwsh kai gia ola osa exete kanei.Parakolouthw apo konta edw kai kairo tis dresais sas kai apo to site kai apo diafora reportaz. Eimai apo Thessaloniki summetexw kai egw se mia omada sthn Thessaloniki pou prospathei na parei thn polh sta xeria ths. Keep walking!!!!Elpizw kapoia stigmh na mporesw na vrethw se mia apo tis dresais sas kai na gnwristoume .Na eiste kala

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.