Google Personal Search Integrates Disparate Tools

November 1, 2012

All Things D reveals Google’s plans to serve up yet more integration in, “Google Amps Up Personal Search to Combine Gmail, Calendar, Drive, and More.” The product combination, which brings together personal and public services, is bound to rub some people the wrong way. Writer Liz Gannes hypothesizes that this is why Google is currently only making the change for users who opt in to the “field trial.” This Googley experiment is only available in English, and only for personal Gmail accounts.

The write up explains:

“Starting today, Gmail users will be able to search across their mail, contacts, Google Drive documents and Google Calendar appointments, all from the search bar at the top of the Webmail application. But that’s only if they choose to opt into a “field trial” of the new product.

“This builds on top of an existing field trial that combines Gmail and search on Google.com. That experiment launched in August and as of today also includes Google Drive documents, spreadsheets and files. Users who opted into the first field trial will have to opt in again.”

Such a to-do about integrating pieces and parts reminds us that Google has a big-data view of small things. Does that perspective hurt or help the search giant? Or some of each?

Cynthia Murrell, November 01, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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