SLI Systems Helps Stanfords Increase Conversion
November 15, 2012
SLI Systems has generated a conversion improvement, we learn from their press release, “Stanfords Creates 3.5X Improvement in Conversion Rate and 3X Higher Per-Visit Value with SLI Systems Site Search.” The write up tells us:
“Stanfords, the UK’s leading specialist retailer of maps, travel books, and travel accessories, is seeing a conversion rate for site search users that is 3.5 times the rate for non-site search users after implementing Learning Search from SLI Systems. In addition, per-visit value for visitors who use site search is three times higher than per-visit values for visitors who don’t use search. Stanfords chose SLI’s customizable refinements and learning-based approach to replace the site search built into its e-commerce platform from Exact Abacus.”
Interesting metric. Could there be something about users who don’t use site search that predisposes them to not buy?
Stanfords‘ e-commerce manager Joanna Lawton explained that the recent expansion into travel-related products prompted the move. She is happy with the increased relevance of her company’s results pages, as well as with the system’s intuitive user tools, she said.
SLI Systems supplies tools for site search, navigation, merchandising, and search engine optimization. They boast that their technology ‘learns’ from the behavior of visitors over time, resulting in more relevant results. The privately held company has offices in the US, the UK, Australia, and New Zealand.
Cynthia Murrell, November 15, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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