Established Search Providers Like Intrafind Design a Big Data Future with Results
November 23, 2012
What is Big Data and what can it do for businesses today? That seems to be the billion dollar question, as businesses literally spent billions on Big Data programs, software and projects this past year. The irony is that despite all the headline hype and the funds being invested, companies are still not sure what they are getting out of Big Data according to Business Insider’s article “Enterprises Are Spending Wildly On ‘Big Data’ But Don’t Know If It’s Worth It Yet”.
This is not to say that corporations do not have Big Data designs in mind for the future:
“Big Data” means scooping up large quantities of information, often from nontraditional, server-busting sources like Web traffic logs or social media, and using it to make business decisions in real time. Including things like watching competitors, monitoring their own brands, creating new services that they can sell, and tracking product and pricing information.”
With over $4.3 billion spent in 2012 and an estimated $34 billion expected in 2013 it is no wonder that Big Data has been generating a lot of buzz. However, all the hype means nothing without an eventual increase in efficiency and ROI. When it comes to finding the right data, companies would benefit from the use of an established search provider like Intrafind that offers rich tagging features and secure search within the enterprise.
Jennifer Shockley, November xx, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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