Big Data plus European Football Equals Beautiful
December 17, 2012
Of course there is a reason for real-time UK football analysis companies to exist. With the amount of money fueled into this industry and the huge amount of buzz games and predictions draw, it would be silly for a company like Squawka not to be here. The Guardian delves into how this company works in the article, “How Does Big Data Add to the Experience of Watching Football?”
Social analytics expert, DataSift is also on board. On October 28, they tracked over 380,000 Tweets and gained insight on sentiment during the game where Chelsea lost to Manchester United.
The article quotes Squawka’s co-founder and CEO:
“There are so many ways we can use this sort of data, and we’re certainly planning to do more in this area. For example, does a bit of ultimately unnecessary skill boost online reaction more than a simple yet effective pass? Do foreign players get more abuse for diving than their English counterparts? It’s all in the data.”
Squawka will be adding services for cricket and formula one racing due to their success with European football. We find this usage of big data absolutely fascinating and completely beautiful. It is a creative way of adding even more to already amazing games.
Megan Feil, December 17, 2012
Sponsored by Arnold IT.com, developer of Augmentext
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