EasyAsk Embraces SAP to Deliver Enterprise Voice Technology

December 20, 2012

iPhone users have rejoiced because of the ease and efficiency Siri technology has brought to their personal lives and ability to access information in an agile manner. Now, the workplace wants a similar version. Easy Ask sent out the press release, “EasyAsk Teams with SAP HANA to Deliver Quiri for SAP CRM, The World’s First Siri-Like Mobile Solution for CRM” discussing the partnership making it possible.

EasyAsk provides natural language technologies and solutions and with their new offering called Quiri, enterprise employees will be able to access CRM data using voice technology similar to that of Siri.

Craig Bassin, CEO of EasyAsk was quoted saying:

“The premise behind Quiri is to significantly increase adoption of CRM by mobile field sales forces that today don’t benefit from CRM solutions. Most are cumbersome, at best, in their deployment on a smartphone. Guiding, navigating, inputting data is frustrating on a 3 by 2 inch screen. Quiri works similar to Siri, but is optimized for your CRM system and far more accurate.”

This is clearly another case where consumer technology succeeds in its sector and has now been picked up by the enterprise world. This time, the basic voice technology was boxed up by a different company, EasyAsk.

Megan Feil, December 20, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Business strategy, Mobile, News, Technology

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.