Maybe Santa Needs Big Data for Christmas

December 24, 2012

Attivio has had a good 2012. To top if off, it looks like they landed a big account, the North Pole to be specific. All in good fun Attivio has crafted a press release aimed at streamlining Santa’s intense December 24th workload. Read “What if Santa Used Big Data” for an amusing look at Santa’s information architecture needs.

The piece begins:

“We’re not sure how Santa has historically handled all the data required to make his yearly rounds work, but this morning we received a press release from Saint Nick and Attivio stating his new approach: big data. I got a chuckle out of this and figured you might too. This is a big get for Attivio, locking down the North Pole as a customer. On the other hand, it’s a bit depressing that the data will be leading to more coal delivered this year.”

Aside from the downside of more coal being delivered this year, it seems that a smart Big Data solution is good news for Santa and could be good news for your organization too. Attivio has made some headlines, but LucidWorks is another Big Data contender. Built on open source, LucidWorks has been an industry standard for years. Customer support, training, and an investment in open source infrastructure is what LucidWorks brings to the table. Happy holidays, and here’s hoping you find no coal in your stocking this year.

Emily Rae Aldridge, December 24, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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