ComScore Announces New Media Measurement Platform
January 2, 2013
Google must be pleased. Tom’s Hardware announces, “Google Only Site to Surpass 100 Million Unique Visitors.” The article is really, though, about a new platform, the Media Metrix Multi-Platform, being used by ComScore, which tracks Web site visitors. The article tells us:
“The platform is currently in a beta stage in the U.S., with its technology tracking metrics including audience size and demographics on desktop browsers and mobile devices. The new system also accounts for users utilizing multiple devices to access the sites. . . . “For Facebook in particular, the Media Metrix Multi-Platform makes it the third-most-visited site on the web during September via 179,411,000 visitors. When judging by desktop traffic, it would drop to fourth place. “Google remains at the top spot by using either ComScore’s new measurement strategy or its old platform. It was the only site to surpass 100 million unique visitors on both desktop and mobile.”
A chart listing the recent results, ranking traffic at 20 sites, is included in the article. The tool will remain in beta for several months. ComScore uses its Web traffic analysis expertise to help clients manage their digital investments. Founded in 1999, the company went public in 2007. ComScore is located in Reston, Virginia, and maintains offices around the world.
Cynthia Murrell, January 02, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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