Enterprise Organizations Still Have Petabytes Left to Crunch
January 24, 2013
Enterprise organizations are quickly losing time for which they can gain a competitive advantage by using big data solutions to churn insights out of raw and unenriched petabytes. Crowdshifter discusses the amount left unmined and available for the crunching in “Behold the Untapped Big Data Gap.”
An IDC study referenced in the article reported that 23% of data within the digital universe of 2012 could be useful for big data collection and analysis purposes if tagged. However, there is a huge gap in the amount that has been tagged versus the amount that remains without semantic enrichment. Only 3% has been tagged and only .5% has been analyzed.
The article discusses a potential reliance on good old intuition to drive decisions within our data-driven age. Christa Carone, the CMO of Xerox states:
‘I wouldn’t want to give up the data that helps us make fact-based decisions quickly. But I fear that marketers’ access to and obsession with measuring everything takes away from the business of real marketing. It’s impossible to measure ‘squishier’ meaningful intangibles, such as human emotion, personal connection and the occasional ‘ahhhh’ moment. Those things often come with a marketer’s intuition, and they deliver big-time. To me, this means trust your gut even while as you’re trying to embrace Big Data.’
Trusting intuition works after a certain point, but to reach the point to make an informed decision requires looking as a massive amount of data points in our ever-connected world. Information delivery technologies like PolySpot helps decisions makers get to that point.
Megan Feil, January 24, 2012
Sponsored by ArnoldIT.com, developer of Beyond Search
Comments
One Response to “Enterprise Organizations Still Have Petabytes Left to Crunch”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
I just could not depart your website before suggesting that I
really enjoyed the usual information an individual provide for your visitors?
Is gonna be again incessantly in order to inspect new posts