Enterprise Organizations Still Have Petabytes Left to Crunch

January 24, 2013

Enterprise organizations are quickly losing time for which they can gain a competitive advantage by using big data solutions to churn insights out of raw and unenriched petabytes. Crowdshifter discusses the amount left unmined and available for the crunching in “Behold the Untapped Big Data Gap.”

An IDC study referenced in the article reported that 23% of data within the digital universe of 2012 could be useful for big data collection and analysis purposes if tagged. However, there is a huge gap in the amount that has been tagged versus the amount that remains without semantic enrichment. Only 3% has been tagged and only .5% has been analyzed.

The article discusses a potential reliance on good old intuition to drive decisions within our data-driven age. Christa Carone, the CMO of Xerox states:

‘I wouldn’t want to give up the data that helps us make fact-based decisions quickly. But I fear that marketers’ access to and obsession with measuring everything takes away from the business of real marketing. It’s impossible to measure ‘squishier’ meaningful intangibles, such as human emotion, personal connection and the occasional ‘ahhhh’ moment. Those things often come with a marketer’s intuition, and they deliver big-time. To me, this means trust your gut even while as you’re trying to embrace Big Data.’

Trusting intuition works after a certain point, but to reach the point to make an informed decision requires looking as a massive amount of data points in our ever-connected world. Information delivery technologies like PolySpot helps decisions makers get to that point.

Megan Feil, January 24, 2012

Sponsored by ArnoldIT.com, developer of Beyond Search

Written by Stephen E. Arnold · Filed Under Data mining, Enterprise, News

Comments

One Response to “Enterprise Organizations Still Have Petabytes Left to Crunch”

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.