Change Comes to Attensity
February 14, 2013
Just as the demand for analytics is ascending, Attensity makes a management change. We learn the company recently named J. Kirsten Bay their head honcho in “Attensity Names New President/CEO,” posted at Destination CRM. The press release stresses the new CEO’s considerable credentials:
“Bay brings to Attensity nearly 20 years of strategic process and organizational policy experience derived from the information management, finance, and consumer product industries. She is an expert in advising both the public and private sector on the development of econometric policy models. Most recently, as vice president of commercial business with iSIGHT Partners, Bay provided strategic counsel to Fortune 500 companies on managing intelligence requirements and implementing customer and development programs to integrate intelligence into decision programs.”
The company’s flagship product Attensity Pipeline collects and semantically annotates data from social media and other online sources. From there, it passes to Attensity Analyze for text analytics and customer engagement suggestions.
Headquartered in Palo Alto, California, folks at Attensity pride themselves on the accuracy of their analytic engines and their intuitive reports. Rooted in their development of tools that serve the intelligence community, the company now provides semantic solutions to many Global 2000 companies and government agencies.
Cynthia Murrell, February 14, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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