New Tool Integrates with Text Analytics

March 21, 2013

Language and analytics are starting a new trend by coming together. According to the Destination CRM.com article “New SDL Machine Translation Tool Integrates with Text Analytics” SDL has announced that its machine translation tool can now be integrated to work with text analytics solutions. SDL BeGlobal can translate both structured and unstructured information across more than 80 different language combinations. The information is then analyzed using text analytics solutions. This gives users the ability to access global customer insights as well as important business trends. Jean-Francois Damais, Deputy Managing Director of loyalty global clients solutions at Ispos had the following to say regarding SDL BeGlobal.

“With the growth in global business and the accessibility of online information, we now have a much greater need to access and analyze data from multiple languages. As a company focused on innovation and dedicated to our clients’ successes, we deployed SDL BeGlobal machine translation to further improve our research insights and bring new value to our customers.”

SDL BeGlobal has already caught on with several companies in the text analytics industry and several well known companies have jumped on the bandwagon. Raytheon BBN Technologies currently uses the technology for broadcast and Web content monitoring and Expert Systems uses it for semantic intelligence. Language and analytics are two things that are not normally thought of together but seems like SDL BeGlobal has a good thing going. Only time will tell if the new friendship between language and analytics will last the test of time.

April Holmes, March 21, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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