SLI Systems Brightens Online Shopping

March 21, 2013

Online shopping is designed to be a pleasant experience for shoppers and LEDHut wants to make sure that its customers get the most from their online shopping experience. According to the Econsultancy Digital Marketing Excellence article “LEDHut Brightens the Online Shopping Experience with Site Search from SLI Systems” LEDHut is switching to SLI’s Learning Search. They were previously using the open-source Magento e-commerce platform.

LEDHut wanted a site search that not only improved relevancy but also helped visitors learn more about LED technology and the lighting products that are readily available. More importantly Learning Search gives LEDHut the ability to provide more relevant and tailored results to their shoppers. Not only does the solution take into account misspellings but they also offer product suggestions and the users has done a few keystrokes. LEDHut is looking forward to adding a SLI powered mobile site. Keith Scott, Marketing Director of LEDHut made the following statement:

“The LED lighting industry is still in its infancy in the UK and Europe, which means our customers need to be presented with relevant items that match their searches. Now, instead of being overwhelmed by too many results, SLI’s Learning Search delivers precise results that are easier and faster for shoppers to browse through – which also helps them increase their knowledge of LED options to fit their home and lifestyle.”

Shaun Ryan CEO of SLI systems stated a very important fact.

“Fine-tuned, relevant results that are generated from the past behaviour of other visitors encouraging shoppers to browse and glean information about product choices – which in turn increases conversions.”

Online shopping should be a user-friendly and customer oriented experience so LEDHut definitely with the help of SLI Learning Search definitely has the right idea in mind.

April Holmes, March 21, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under ECommerce, News, Online (general)

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.